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喝不起可乐,被迫拿30艘军舰交换,这事只有它能干得出来

2019-07-14 点击:1337
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第二次世界大战给世界各国带来了沉重的灾难,但这对资本家来说是一个难得的商机。美国有两种食品进入国际市场,一种是罐头午餐肉,另一种是可口可乐。在第二次世界大战爆发之前,可口可乐在德国有一个很大的市场。战争爆发后,可口可乐切断了原材料供应,德国工程师开发了芬达。在欧洲战场上,可口可乐是美军恢复士气的手段之一。随着香烟和口香糖,它成为欧洲军方必不可少的紧迫性。

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百事可乐与可口可乐公司竞争。美国进入欧洲运动会后,可口可乐要求军方在美国军方开设一家装瓶厂。销售额大幅增长,销售超过100亿瓶可乐。百事可乐仍然在美国,并处于破产边缘。第二次世界大战后,百事可乐通过薄利多销,主要创新,抓住了一定的市场,抓住了年轻人的心理,但与可口可乐相比仍然存在很大差距。幸运的是,百事公司的国际经理肯德尔拥有深厚的背景,并通过他的朋友尼克松的大门打开了苏联市场。

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1959年,美国展览在莫斯科举行。肯德尔利用与尼克松的特殊关系,要求尼克松让苏联领导人喝百事可乐。该展览向苏联人民推广了诸如榨汁机和洗碗机等新产品。赫鲁晓夫说,工人阶级绝不会购买资本主义无用的小玩意儿。尼克松当场表示反对,肯德尔递上一杯百事可乐,赫鲁晓夫品尝了几口,然后表现出满意的表情。此场景由随行记者拍摄,成为百事可乐打开国际市场的最佳宣传广告。

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Pepsi-Cola conquered Khrushchev's taste buds and could not reverse his deep-rooted class consciousness. He said that this sugar is far worse than the Soviet Gawas beer. The exchange of folk culture failed to change the ideology of the Cold War, and the exhibition was not happy. Khrushchev’s attitude made the Soviet people even more despise the capitalist light industry. However, the formula of Coke is absolutely confidential, the Soviets have no way to imitate, and finally only Pepsi can be allowed to build factories in the Soviet Union.

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Pepsi successfully opened the Soviet market. It is the only living material in the Soviet planned economy that does not need to be queued for purchase. However, not every Soviet can afford it. After the Chernobyl accident, the Soviet authorities paid a great deal to clean up the nuclear radiation waste, and finally sent three warriors to put the red flag on the top of the building, and one of the rewards was a bottle of Pepsi. At that time, the Soviet Union was not as good as one day, and the contract with Pepsi was about to expire. So it decided to use 17 retired submarines and cruisers to pay the debts in arrears. In 1990, the Soviet Union once again took out 13 warships and signed a $3 billion contract for cola's concentrated puree with PepsiCo. For the Soviet Union, this exchange did not lose money, because in the year before the disintegration, the Soviet Union still produced 6,600 tanks, 1,700 aircraft and 350 ships of various types. This kind of thing was also possible for the Soviet Union.

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